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Marketing research

Burns, Alvin C.

Marketing research online research applications [Text] - 4th ed. - New Jersey Prentice Hall 2005 - xxxi, 642 p. ill. 26 cm.

Include CD ROM

ISBN: 9780131202642

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / BUR

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