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Marketing research

Tull, Donald S.

Marketing research measurement and method a text with cases [Text] Tull, Donald S. - 6th ed. - New Delhi Prentice Hall 1997 - 863 p. ill, plates 22 cm.

ISBN: 9788120309616

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.83 / TUL

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