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Marketing research

Dillon, William R.

Marketing research marketing environment [Text] Dillon, William R. - 3rd ed. - Burr Ridge Irwin 1994 - xxii,760 p. ill. 226 cm.

ISBN: 9780256108293

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / DIL

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