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Marketing research essentials

McDaniel, Carl

Marketing research essentials [Text] McDaniel, Carl - 5th ed. - Hoboken John Wiley 2006 - xvi, 479 p. ill. 26 cm.

Includes CD

ISBN: 9780471684763

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / MCD

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