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Marketing research essentials

McDaniel, Carl

Marketing research essentials [Text] McDaniel, Carl - 3rd ed. - Ohio South Western College 2000 - xxvi, 489 p. ill. photo. 25 cm.

Includes CD

ISBN: 9780470002407

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / MCD

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