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Marketing management

Kotler, Philip

Marketing management analysis, planning, implementation and control [Text] - 8th ed. - New Delhi Prentice Hall 1995 - xxiv, 801 p. ill. 25 cm.

1997-10-22

ISBN: 9788120308770

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / KOT

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