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Marketing management

Kotler, Philip

Marketing management analysis, planning, implementation and control [Text] - 7th ed. - New Delhi Prentice Hall 1992/1991 - xxvi, 756 p. ill. 27 cm.

1992-02-14

ISBN: 9780876926840

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.802 / KOT

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