Marketing management
Boyd, Harper W.
Marketing management a strategic approach with a global orientation [Text] Boyd, Harper W. - 3rd ed. - Boston McGraw Hill 1998 - xxi, 547 p. ill. 26 cm. - The irwin series in marketing .
2001-05-10
9780071154291
Management
658.8 / BOY
Marketing management a strategic approach with a global orientation [Text] Boyd, Harper W. - 3rd ed. - Boston McGraw Hill 1998 - xxi, 547 p. ill. 26 cm. - The irwin series in marketing .
2001-05-10
9780071154291
Management
658.8 / BOY