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Marketing management

Boyd, Harper W.

Marketing management a strategic approach with a global orientation [Text] Boyd, Harper W. - 2nd ed. - Chicago Irwin 1995 - xvi, 555 p. ill. 25 cm. - The Irwin series in marketing .

2001-04-24

ISBN: 9780256125764

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / BOY

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