Managing services marketing
Bateson, John E. G.
Managing services marketing text and readings. [Text] Bateson, John E. G. - 2nd ed. - Chicago Dryden 1991 - xiv,594 p. ill. 26 cm.
9780030541643
Marketing management
Management
658.8 / BAT
Managing services marketing text and readings. [Text] Bateson, John E. G. - 2nd ed. - Chicago Dryden 1991 - xiv,594 p. ill. 26 cm.
9780030541643
Marketing management
Management
658.8 / BAT