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Learning aid to accompany basic marketing

McCarthy, E. Jerome

Learning aid to accompany basic marketing a managerial approach [Text] McCarthy, E. Jerome - 7th ed. - Homewood Richard D. Irwin 1981 - vii, 370 p. ill. 28 cm.

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCC

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