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Fundamentals of selling

Futrell, Charles M.

Fundamentals of selling customers for life [Text] Futrell, Charles M. - 7th ed. - Boston McGraw Hill 2002 - xxiii,579 p. 27 cm.

Include a CD ROM

ISBN: 9780072398861

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.85 / FUT

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