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The fundamentals and practice of marketing

Wilmshurst, John

The fundamentals and practice of marketing [Text] Wilmshurst, John - 3rd ed. - New Delhi Viva 1999 - viii, 324 p. ill. 25 cm. - The marketing series .

ISBN: 9788176490795

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / WIL

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