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Essentials of marketing research

Malhotra, Naresh K.

Essentials of marketing research an applied orientattion an applied orientattion [Text] Essentials of marketing research - NSW Pearson Education 2008 - xvii, 480 p. ill. 26 cm.

ISBN: 9780733984211

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / ESS

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