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Essentials of marketing research

Malhotra, Naresh K.

Essentials of marketing research an applied orientattion [Text] - Sydney Pearson Education 2004 - xvi, 418 p. ill. 26 cm.

ISBN: 9781741032215

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / ESS

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