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Essentials of marketing research.

Dillon, William R.

Essentials of marketing research. [Text] Dillon, William R. - Boston Irwin 1993 - xviii, 556 p. ill. 26 cm. - The Irwin Series in Marketing .

ISBN: 9780256081121

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / DIL

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