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Essentials of marketing

Blythe, Jim

Essentials of marketing [Text] Blythe. Jim - 3rd ed. - England Prentice Hall 2005 - xix, 353 p. ill. 25 cm.

ISBN: 9780273693581

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.8 / BLY

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