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Principles of direct, database and digital marketing

Tapp, Alan

Principles of direct, database and digital marketing - 5th ed. - Harlow Pearson 2014 - xi, 547 p. ill.

1 USD = Rs. 201.01 as at 2021-03-25
$ 107.57 = Rs. 21,622.64

ISBN: 9780273756521

Subjects--Topical Terms:
Direct Marketing
Database Marketing
Internet Marketing

Dewey Class. No.: 658.872 / TAP

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