Consumer behaviour

Kumar, S. Ramesh

Consumer behaviour the Indian context (concepts and cases) - 2nd ed. - Chennai Pearson 2017 - xv, 331 p. ill.

1 USD = Rs. 201.01 as at 2021-03-25
$ 42.77 = Rs. 8,597.19

9789332587960


Motivation research (Marketing)
Marketing
Consumer behavior

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