Consumer behavior
Hawkins, Del I.
Consumer behavior implications for marketing strategy [Text] Hawkins, Del I. - 6th ed. - Chicago Irwin 1995 - xix, 649 p. col. ill. 26 cm. - The Irwin Series in Marketing .
9780256139723
Case Studies
Market Surveys
Management
658.83420973 / HAW
Consumer behavior implications for marketing strategy [Text] Hawkins, Del I. - 6th ed. - Chicago Irwin 1995 - xix, 649 p. col. ill. 26 cm. - The Irwin Series in Marketing .
9780256139723
Case Studies
Market Surveys
Management
658.83420973 / HAW