Library, University of Sri Jayewardenepura, Sri Lanka : catalog

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Loudon, David

Consumer behavior concepts and applications [Text] Loudon, David L. - New York McGraw Hill 1979 - xi,545 p.: ill. 24 cm. - McGraw-Hill series in marketing .

ISBN: 9780070387539

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8342 / LOU

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