Consumer behavior
Howard, John A.
Consumer behavior application of theory [Text] Howard, John A. - New York McGraw Hill 1977 - ix,325 p. ill. 24 cm.
Marketing management
Management
658.834 / HOW
Consumer behavior application of theory [Text] Howard, John A. - New York McGraw Hill 1977 - ix,325 p. ill. 24 cm.
Marketing management
Management
658.834 / HOW