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Consumer behavior

Schiffman, Leon G.

Consumer behavior [Text] Schiffman, Leon G. - 9th ed. - New Delhi PHI Learning 2008 - xviii, 632 p. ill. 26 cm.

ISBN9788120330863

ISBN: 8120330863

Subjects--Topical Terms:
Marketing management
Market Resarch and Analysis
Management

Dewey Class. No.: 658.8342 / SCH

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