An empirical investigation of the joint implementation of marketing philosophy and total quality management in national quality award winning companies and institutions in Sri Lanka
Karandakatiya, T. K.
An empirical investigation of the joint implementation of marketing philosophy and total quality management in national quality award winning companies and institutions in Sri Lanka - - xi, 169 p. ill. 30 cm.
A dissertation submitted to the University of Sri Jayewardenepura in partial fulfillment of the requirements for the Degree of Master of Science in Management
Marketing philosophy
Total quality management
Executive management
658.4013 / KAR
An empirical investigation of the joint implementation of marketing philosophy and total quality management in national quality award winning companies and institutions in Sri Lanka - - xi, 169 p. ill. 30 cm.
A dissertation submitted to the University of Sri Jayewardenepura in partial fulfillment of the requirements for the Degree of Master of Science in Management
Marketing philosophy
Total quality management
Executive management
658.4013 / KAR