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Consumer behavior

Schiffman, Leon

Consumer behavior - 2nd ed. - Frenchs Forest Pearson 2001 - xiii, 665 p. ill. 24 cm.

USD 1 = Rs. 149.53 (2016.12.29)
$ 19.99 * 149.53 = Rs. 2989.10

ISBN: 0724804277

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8342 / CON

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