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Consumer behavior

Babin, Barry J.

Consumer behavior - 6th ed. - Stamford Cengage 2015 - xii, 370 p. [xl] col. ill. 27 cm.

USD = 149.53 (2016.12.29)
$ 79.95*149.53 = Rs. 11954.92

ISBN: 9781285189482

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8342 / BAB

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