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Marketing research

Malhotra, Naresh K.

Marketing research an applied orientation Malhotra, Naresh K. - 7th ed. - Delhi Pearson 2016 - xxx, 968 p. ill. 27 cm.

ISBN: 9789332555693

Subjects--Topical Terms:
Marketing research.
Marketing research-methodology.

Dewey Class. No.: 658.83 / MAL

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