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Principles of marketing

Kotler, Philip

Principles of marketing [Text] Kotler, Philip - 12th ed. - New Delhi PHI Learning 2008 - xxiv, 599 p. col. ill. 28 cm.

ISBN: 9788120332928

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.8001 / KOT

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